106 | Serving Everyone is Not Godly, It's Confusing

Key Takeaways:

💡 1. The Myth: “If I Help Everyone, I’ll Help More People”
This mindset sounds noble, but it’s rooted in fear of lack.
You’re not responsible for reaching everyone—just the ones assigned to you.
👉 Jesus Himself didn’t heal or preach to every person. He moved where the Father led Him. (John 5:19)
When you try to serve everyone, your message gets watered down, and your energy gets worn out.

✝️ 2. God is a God of Specificity, Not Confusion
God doesn’t bless vague obedience—He blesses specific instruction.
In Scripture, every assignment had a target: Noah had a boat to build, Moses had a people to lead, Paul had churches to plant.
So, who are your people?
Your clarity in business comes when you stop asking, “Who will buy from me?” and start asking, “Who has God called me to impact?”
📖 1 Corinthians 14:33 – “For God is not the author of confusion, but of peace.”

🧭 3. When Serving Everyone Becomes Self-Sabotage
Trying to be “available” to all is often a sign of hidden insecurity or fear of rejection.
If you’re afraid to niche down, ask yourself:

• Am I afraid of missing out on money?

• Do I secretly think being “exclusive” isn’t Christian?

• Am I tying my worth to how many people I can help instead of who God told me to help?
  The truth: Obedience produces overflow. When you focus on your assignment, God multiplies the impact.

🔥 4. How to Identify Who You’re Actually Called to Serve
Grab a notebook and pray through these prompts:

• Who do I feel most burdened to help?

• What kind of problems do I naturally have solutions for?

• Who keeps coming to me for advice or clarity?

• Whose transformation excites me the most?

Your calling isn’t complicated—it’s confirmed through consistency, clarity, and conviction.

💬 5. Why Niche = Ministry Focus
Niching isn’t about excluding people; it’s about serving deeply.
When you speak directly to the people God assigned you, they feel seen, safe, and served.
You stop striving to be noticed and start naturally attracting the right audience.
📖 Proverbs 11:14 – “Where there is no guidance, a people falls, but in an abundance of counselors there is safety.”
Clarity isn’t just good marketing—it’s spiritual stewardship.

🙌 Let’s Take Action:

1. Pray for Clarity Over Reach
   Ask: “God, who have You assigned me to help in this season?”
   Don’t rush His answer. Let Him highlight the right people.

2. Define Your Assignment in One Sentence
   Example: “I help introverted Christian women turn their God-given gifts into profitable online businesses.”
   That’s your mission statement. Say it often until it feels like second nature.

3. Audit Your Content & Offers
   Does everything you post, sell, or say point to that assignment?
   If not, simplify and realign.

4. Release Guilt About Not Helping Everyone
   You’re not rejecting people—you’re respecting your calling.

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